Hi, I'm Sarah
I'm a senior marketing leader with 12+ years' experience building demand generation engines, scaling marketing teams and turning marketing into measurable pipeline.
I've built both global and EMEA GTM functions, leading everything from positioning and strategy through to campaigns, digital, content, events, websites, paid acquisition and ABM.
I now work independently, partnering with ambitious founders and leadership teams who want senior marketing expertise without the cost or commitment of a full-time hire.
Results I'm Proud Of
$7M
Pipeline Generated
Through launch of new global demand generation program.
+650%
Inbound meeting requests
Following website & SEO transformation and conversion optimisation.
3X
Opportunity Conversion
As a result of fixing a broken qualification process.
+12 Years
Experience
Building and scaling B2B marketing and demand generation functions.
How I Can Help
Go-To-Market Strategy
Define your ICP, positioning, messaging, channels and marketing priorities — then turn the strategy into an actionable plan.
Demand Generation
Build a repeatable demand generation engine that connects marketing activity to pipeline, from inbound and paid acquisition to content, events, ABM and campaigns.
AI Strategy & Transformation
Identify where AI can make your marketing function smarter, faster and more effective, and develop a practical roadmap for integrating it.
Marketing Infrastructure
Put the foundations in place: website, CRM, marketing automation and reporting — so your marketing is set up to scale, measure performance and drive growth.